First off, an “attractive” appearance
Although we've discussed the importance of aesthetically pleasing website in previous entries, in the functional aspect, it has a different role and meaning, especially in web design London. In this case, attractiveness is measured by the degree of the design's simplicity, which must have the following effects:
- It must be able to make the eyes of either the user or the visitor focus on the important elements, like your blog posts, latest offers and of course, your products.
- Not confuse the user. The appearance of a functional website should render the task of navigating intuitive and quick. An overly sophisticated design will confuse your users and COULD make them close the tab or window in a hurry.
- Make them find what they're supposed to look for. Regardless if they're looking for one of your products or a blog post in the archives, the design must not hinder the act of doing so.
Text and layout
The aspects surrounding also revolve around the text and the layout. In the aspect of functionality, it doesn't matter what your content is (as long as it isn't gibberish), but your choice of font, along with how you laid the pieces of content are the things that matter. In order for your text and layout of be considered functional, take the following aspects into consideration:
---> Use a one-dimensional, vertical scroll design. Never ever let your web design have a horizontal scroll design – doing so would be suicide.
---> Be sure to highlight the keywords in order for your users to get a quick glimpse of what your website is all about.
---> Avoid stylish and curved fonts. Instead, use Sans Serif, Arial, Helvetica, Calibri and Tahoma fonts in order to make your entries readable. Avoid long paragraphs – use bulleted lists instead.
Also remember to write for the scanners, not for the readers. Who spends time looking for important information on paragraphs anyway? Having said that, most Internet users are scanners – they just scan an entry and look for the information they need.
Overall, remember that functional web design is easily attainable. Just take the above mentioned factors into consideration – do so and you'll be one step closer to achieving success on the web!