Whether you're looking for a web design London company or ones from other areas, it is important to see if the designs they provide fit the trends. Having said that, the current web design trends focus on minimalism, simply because it is FUNCTIONAL. This factor is pf utmost importance today since most sites are focused on being commercially competitive and at the same time, informative. So, what must you do and what are the factors that make your website functional? Here's a short guide:
- It must be able to make the eyes of either the user or the visitor focus on the important elements, like your blog posts, latest offers and of course, your products.
- Not confuse the user. The appearance of a functional website should render the task of navigating intuitive and quick. An overly sophisticated design will confuse your users and COULD make them close the tab or window in a hurry.
- Make them find what they're supposed to look for. Regardless if they're looking for one of your products or a blog post in the archives, the design must not hinder the act of doing so.