Creating an ecommerce website design is different from creating traditional websites, simply because there are a number of elements that are not present in the latter. Bear in mind that they are made to entice, inform and finally, sell products to customers. In designing one, there are a number of aspects that you should remember. Remember, if the basic elements are absent in an e-commerce website, it won't be able to sell at all.
Although the appearance isn't everything, it plays a major role in ecommerce website design. A website with disorganized aesthetics is an eyesore to most users, and will certainly lead to a closed window instead of a purchase. Having said that, you can organize a website's appearance simply by resorting to the following:
- Resort to boxes and grids, and be sure to lay them out in straight lines and be sure that each product displayed on the catalog is clearly defined and displayed.
- Only display the a short description of the product in the catalog page. The full description is only needed in the product's page itself.
- Be sure to use the white and blank spaces accordingly.
Aside from content organization, you also need to be concerned about the navigation system. Basically, it's the menu bar sitting below your website's header. Having said that, it must possess three qualities in order to be convenient to users, and these are:
Shopping should be a fun and easy task, and quick at that. Having said that, the data they should encode must be limited to their names, credit card numbers, shipping address and e-mail address. Contact numbers may also be needed. Also be sure to make the shopping cart visible in each page – need to be reminded of their total costs in each page. Lastly, NEVER ever include additional charges at the end, such as delivery fees. Always tell your customers from the start.